About
A highly skilled multidisciplinary graphic designer specializing in brand identity and visual communication, Ayoub excels at crafting compelling brand narratives and impactful campaigns. With a strong foundation in design principles and a collaborative approach, he delivers visually consistent and engaging solutions that drive brand recognition and market presence across diverse industries.
Work
Freelance
|Brand and Graphic Designer
Oran, Algeria, Algeria
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Summary
As a freelance Brand and Graphic Designer, Ayoub develops comprehensive brand identities and visual assets for diverse clients, ensuring consistent and impactful market presence.
Highlights
Developed comprehensive brand identities for a diverse portfolio of startups and established companies, including TinHinan, enhancing market positioning and visual appeal.
Collaborated on design projects during campaigns for high-profile companies like Salla, a Saudi company, ensuring visual identity consistency across all deliverables.
Translated complex brand strategies into compelling visual narratives, significantly improving client brand recognition and engagement.
The Success Agency
|Lead Graphic Designer
Oran, Algeria, Algeria
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Summary
Led the visual aspects of the company's rebranding initiative and managed design consistency across various media, contributing to client brand development.
Highlights
Spearheaded the company's rebranding process, developing a new visual brand identity that enhanced corporate image and market perception.
Orchestrated seamless coordination with marketing and communication teams, alongside freelance collaborators, ensuring consistent visual identity across all media channels.
Contributed significantly to the development of unique brand identities for agency clients, driving their market differentiation and visual appeal.
Volunteer
Muhandis Club
|Art Director
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Summary
Directed the creative vision for Muhandis Club, overseeing design initiatives, training new members, and ensuring visual cohesiveness across all club activities and events.
Highlights
Hosted and led design workshops that trained over 30 new designers, significantly enhancing their practical skills and creative output within the club.
Directed a creative team of 5+ designers, ensuring visual cohesiveness and strict alignment of all designs with the club's established branding guidelines.
Redesigned and revitalized identities for 10+ recognized club-organized events, including Camp Speaking Public and PrepaDay, boosting event recognition and member engagement.
Khotwa
|Workshop Instructor
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Summary
Provided hands-on instruction in layout design to academic non-designers, representing Muhandis Club at the Khotwa event.
Highlights
Mentored 20+ academic non-designers in fundamental layout design principles during a successful one-day workshop, significantly enhancing their visual communication skills.
Muhandis Club
|Graphic Designer
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Summary
Played a pivotal role in the comprehensive rebranding of Muhandis Club, defining its strategic direction and designing its new visual identity.
Highlights
Executed the comprehensive rebranding initiative for Muhandis Club, encompassing strategic repositioning, values definition, mission articulation, and complete visual identity design.
Developed core brand elements, including logo, typography, and color palettes, ensuring a cohesive and impactful visual representation for the club's renewed identity.
Education
École National Polytechnique d'Oran - Maurice Audin
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Engineering Degree
Information Systems Engineering and Management
École Supérieure des Technologies Industrielles
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Preparatory Program
Pre-Engineering Program
Languages
Arabic
English
French
Skills
Adobe Creative Suite
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
Design Tools
Figma.
Web Technologies
HTML5.
Productivity Tools
PowerPoint, Word, Notion.
Visual Communication
Branding & Identities, Layout, Editorial Design.
Presentation & Pitching
Creative Pitching, Public Speaking.
Strategic & Interpersonal Skills
Strategic Thinking, Communication, Writing, Team Work.
Interests
Learning & Development
Searching & Learning.